Inevitably an appeal would use pictures which are the same or similar to those we would be using in our news programmes but would do so with the objective of encouraging public donations.
The danger for the BBC is that this could be interpreted as taking a political stance on an ongoing story."
This seems the most reasonable stance the BBC could possibly take - not least because the inevitable reporting of the BBC would be called into question if appeals of this nature are seen to run directly before news programs (as happen after the Asian Tsunami).
For this reason, it perhaps seems unfair (and lacking in understanding) for the likes of Dr. John Sentamu to openly criticise the BBC. Indeed, tonight the Culture Secretary, Andy Burnham, has himself said the BBC is in an awkward position.
However, and perhaps most importantly, in this debate one crucial aspect must not be overlooked. The time for cries of retribution and unfairness are not at hand when thousands face the most pressing man-made humanitarian crisis at the moment.
Surely that should be the focus and not whether or not an impartial broadcaster should be forced to broadcast an intentionally biased campaign?
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